Coca-Cola to launch its first alcoholic drink


For the first time in its 125-year history, the Coca-Cola Company will start producing for sale its own alcoholic drink.
The new drink will comprise a mixture of regular Coke with alcoholic liquid into one drink.
The pilot product will however be sold in Japan for now.
According to BBC, the global brand intends to take advantage of the Chu-Hi market - a trend of "canned sparkling flavored drinks" that include a Japanese spirit known as shochu. It is an alternative to beer and is popular among female drinkers.
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president told the BBC.
This is not the brand's first attempt at having an alcoholic variant. A recent  Fast Company report claims Coca-Cola owned a wine company between 1977 and 1983.


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